Online communities are a mainstream in most businesses and market research tools. According to a recent study, two-thirds of companies employ different online communities to receive a first-hand feedback to make informed decisions. Larger enterprises are more likely to have communities, with 74% indicating they have one.
Businesses understand for a fact that people are “communal” by nature and can be engaged around their functions, profession, needs, knowledge etc. Humans have the tendency to build a relationship with people, in a direct or an indirect manner. In this age of technology, we have various online platforms that help people stay connected with each other and these are communities where you can chat, post, share pictures and comments etc.
These communities have grown in the last decade or so and have started helping business and analysts make informed decisions based on the discussions on these online communities. The results from these discussions are considered to be the starting point of analysis of most businesses and brands.
Depending on your goals, you can target the groups you want to engage. The outcomes you strive while employing an online community will require a proper direction, resources, and dedication. If you want to know how to use online communities download this e-book now!