Business Survey Questions + Sample Questionnaire Template

Business survey questions is a questionnaire to gather information about how satisfied the customer is with your business. This survey aims to identify what challenges are faced by customers while shopping at your business place, online or offline and help you understand what can be improved. Business surveys are very critical for every business. If you want your business to grow and have a loyal customer base, the most important factor is customer satisfaction. Every customer will not have the time to answer questions or give you their opinion when they are shopping with you. In such a case, a business survey can be very helpful to gather data and make well informed decisions to retain the existing customers as it can be done whenever they are free.

Business owners will know that acquiring a new customer cost at least 6-7 times more than retaining an existing customers. Retaining customers is getting more and more difficult by the day. However, it has been observed that customers can be retained if they are provided with a good experience. According to recent studies, at least 55% of customers are willing to pay if they are guaranteed a good experience. There is a 92% retention rate among those companies which have a well crafted customer service program. Furthermore, 80% of today's customer engagements can be supported by bots, hence the cost associated with this is comparatively less to the return you would get.

Hence planning a well crafted customer satisfaction program for your customers is vital especially in United states as a recent study stated that American companies lose over $62 billion each year because of poor customer service.

Following are the questions to gather information about customer satisfaction and customer opinions.

Considering your complete experience with our company, how likely would you be to recommend us to a friend or colleague?
«Very UnlikelyVery Likely»
How satisfied are you with the following in our company?
Very dissatisfied Not satisfied Neutral Satisfied Very satisfied
Variety of products
Value of our products
Payment process
After sales process
Knowledge of the product
Delivery time
Behavior of staff
If our company name comes up in a conversation with your friends/colleagues, how would you describe us?
High quality
Poor quality
Good value for money

Have you ever faced an issue while purchasing with our company?
Don't remember
If you have faced an issue with our company, was it resolved quickly?
Don't remember
How would you rate our customer representatives for the following?
1 2 3 4 5
Problem solving
Checkout speed
After sales support
How fast have we been able to address and resolve your issues?
Extremely responsive
Very responsive
Somewhat responsive
Not so responsive
Not at all responsive
Not experienced it
How long have we been serving you?
This is my first purchase
Less than 6 months
6 months to a year
1-2 years
3 or more years
Would you be purchasing any of our products again?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
How well did we understand your questions and concern?
Extremely well
Very well
Somewhat well
Not so well
Not at all well
How do you prefer to get information about our products?
Social media

What is your age?
Less than 18
18-25 Years
26-35 Years
36-45 Years
46-60 Years
60+ Years
What is your total household income?
Less than $10,000
$10,000 to $19,999
$20,000 to $39,999
$40,000 to $59,999
$60,000 to $99,999
$100,000 to $149,999
$150,000 or more
Do you have any comments/suggestion to help us serve you better?

Customer Satisfaction Surveys

Retail Store Evaluation Survey Template

13 questions

Retail store survey questions to collect customer feedback on various aspects of the store. This sample questionnaire template includes critical store evaluation questions to consumers, such as location, inventory, customer service, merchandise pricing, value for money and overall customer satisfaction. Use this store survey and grow your business with real customer insights.

Customer Satisfaction Surveys

Product Satisfaction Survey Template

9 questions

Product satisfaction survey template with questions for evaluating customer service experience, product use satisfaction, process evaluation etc. This questionnaire gives you the expert questions you need to get insightful responses that can provide you with actionable survey conclusions. Use this template as an example or directly use it in your survey. You can edit it the way you prefer, add your logo and branding elements and send it out to your survey respondents.

Customer Satisfaction Surveys

Customer Service Survey Template

18 questions

The customer service survey questions template consists of multiple questions that evaluate the level of service that a customer received while interacting with a brand. This survey template was created by industry experts who understand the importance and value that collecting feedback contains and the customer service team is one of the most important factors as of which feedback is to be collected. It is known that it is much more expensive to acquire a customer rather than retain a customer and hence customer feedback is very important. Conducting a customer service survey provides in-depth feedback about customers and their perception of the brand as well as map out areas of the business that need fortifying upon and alternatively also where work is required.