In this digital age, every interaction between a consumer and brand matters. Due to social media, everyone has a voice, and can air their grievances to a huge audience, which may deter prospective customers, and…

Longitudinal Study: Definition and Explanation Longitudinal study is an observational study that employs continuous or repeated measures to follow particular individuals over prolonged period of time often years or decades. Longitudinal study collects data that…

The consumer trends of the millennial generation have been a hot topic for many brands, and now the focus has moved to the up-and-comers, Generation Z. Members of Gen Z—those born during the mid-1990s to…

Market Research Definition Market research, also known as industrial research in some cases, is a structured process of accumulating data from a target audience to analyze various aspects of target market, such as their purchasing…